Tuesday, November 1, 2011

Growing India ?

Successful and flawless organization of F1 race at Buddh International circuit shows capabilities and strength of Indian Private Sector when it comes to big event organization.

It was held in the same state which is known for corruption and killing of people if they don’t donate money for birth day celebrations of Ms. Mayawati who is a chief minister of same and recently came under critics scanner for spending tens of billions for building parks in the honor of her party.

Jaypee Group shows its capabilities to the world while spending around 14 billion dollars for infrastructure, circuit building and land acquisitions for 5.1km track with sitting capacity around 15000 people and at same year we were witnessing quarter of a million farmers’ suicides between 1995 and 2010. The National Crime Records Bureau’s latest report on ‘Accidental Deaths & Suicides in India’ places the number for 2010 at 15,964. That brings the cumulative 16-year total from 1995 — when the NCRB started recording farm suicide data — to 2,56,913, the worst-ever recorded wave of suicides of this kind in human history, which shows poor policies and priorities of Indian government, helpless counseling to farmers in rapidly changing economic times.

Formula 1 have created the promising image of India to foreign investors but still it’s hard to forget the way we get slapped and shames our self form hosting of Commonwealth games 2010 where Mr. kalamadi is accused for bribe and misleading and illegal transfer of contracts; shows level of morality in politicians, character deficit and corrupted mind working for future shinning India which cost us around 13 billion dollars.

Capitalization on powerful organizational capabilities which can be turn into profit making formula, genuine concerns and purpose is what India need today. 

Friday, October 7, 2011

When BOSS Becomes The BRAND !

A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.” - Jeff Bezos

“It is a huge problem when boss becomes the brand” says Jeffrey Sonnenfeld a professor at the Yale school of management “The upside is it gives the brand human terms .The downside is that none of us are immortal. These branded bosses often start to believe in their own immortality”

When Jobs announce his retirement he said “I have always said if there ever a day came when I could no longer meet my duties and expectations as Apples CEO. I would be the first to let you know, unfortunately that day has come”.

This clearly shows Steve Jobs absolutely doesn’t fit in this category anywhere.

It is truly an American story in every sense the way he started his company at early stage with less capital; build it in to one of the biggest(Apple hold more cash than the US Government) ;send out of his own company; came back with great will and rock the world with his “i” series.

Headlines of all the newspapers and comments by celebrities’, politicians, CEO shows how great was his impact and association of his image in peoples mind all over the world.

Steve jobs one of the rare example where company successfully attempts to co relate the person and his philosophy with the brand image of company and its products.

Branding can be defined as use of name, term, symbol, design or combinations of all or any of these to clearly identify a product/business and thereby differentiate it in the market.

Narayana Murthy of Infosys, Bill Gates of Microsoft also proves their capabilities and matches their skills with the brand they provide with life teaching philosophy.

Successful branding creates an emotional attachment of a product in consumers mind and gives it sustainable and competitive advantage with the rivals.

Apples growing revenues shows how they have created real and satisfying relationship with their customers and continuous innovations and freshness in their product with powerful marketing adds value in their efforts.

Tuesday, September 13, 2011

Marketing Terrorism OR Peace?

The country who provide safest shelter for the international terrorist like Osama bin laden who was responsible for 9/11 attack and mafias like Dawood Ibrahim, the country who is the biggest manufactures of terrorist groups who are spreading violence all over the world and specially in India recently posted an advertisement in Wall street journal saying “Which country can do more for your peace”

In this add Pakistan government gives statics of different political leaders and citizens recent bomb blast death toll. It also creates an impression that how they are scarifying their own people in country of 180 million citizens while fighting for 7 billion populations of whole worlds in fight against corruption. It also shows picture of assassinated former Pakistan Prime Minister Benazir Bhutto.

This is an example of mentally sick people purposefully targeting the world powerful nations emotions on the anniversary of 9/11 attack.

The advertisement says that since September 11, 2001, 21,672 Pakistani civilians have lost their lives or have been seriously injured in the war against terror. The Pakistani Army also has lost 2,795 soldiers while 8,671 soldiers have been wounded. More than 3.5 million have been displaced while the country has lost $68 billion due to terrorism.

I personally don’t understand the reason why Pakistan making happy themselves by publishing this kind of idiotic add, they take money from US to fight against terrorism deploy that money in creating new Osama and attack back on US and other nations.

Nations like India and US never feel of showcasing their willingness and actions against terrorism through paper advertisement. 

Pakistan government failed flat while they try market their peacefulness (Product) at a cost of International image (Prize) in front of whole world(Place) through idiotic advertisement(Promotion).   

Media’s irresponsibility towards public emotions can rise as it hard to digest how Wall street journal editor’s gives an permission to this kind of add?

This is the biggest joke of year and poor attempt of positive image building.

Wednesday, September 7, 2011

Managing Dreams !!!

How far the destination is can be made clear if you know where to start. Mode of transportation and alternative short routes can bring travel time down if you manage them efficiently.

If you have dream and you want to make it happen you need to know where you stand.
You need to know what capabilities you have for example if you want to become a good anchor you should be great at communication skills and need to know how to create a chemistry and interaction with people.

With the clear idea about self strength and weakness by self analysis you can grab more opportunities and manage to stay protected from threats.

If you want to improve something you need to know where you stand so that you can start working towards your goal more effectively. But if you try to define these goals in numbers and period of time suddenly this things get crystal clear and looks in hands reach.

Trying to achieve something without having a plan - a time bound plan is like participating in Olympics without practicing.  

When you devote yourself to that idea to your dreams and start working endlessly you become something extra ordinarily and different than everybody else.

                   You become Superstar.

Tuesday, September 6, 2011

Anna Hazare and Julian Assange

Anna Hazare fighting corruption through his Anti Corruption movement while Julian Assange fighting through Wikileaks.